Total Number Of Apps Vs Number Downloaded
By 2023, mobile apps could generate over $935 billion in revenue. That's impressive. Take you ever wondered what drives someone to utilize (or non use) a mobile app? Or what type of mobile app they're likely to employ the most? Or how much time they're spending in the mobile apps they download? In this post, nosotros've gathered 25 of the most upwards-to-date mobile app usage and download stats, facts and projections you can use to make sure your ain app aligns with what your target audience is actually doing in 2022 and across. We've pulled research from the likes of App Annie, Statista, Sensor Belfry, Mary Meeker and more to bring you lot the numbers and insights that affair most. Let's go right to it (or skip to a section below). Mobile App Usage & Download Statistics Millennials & Gen Z App Usage Statistics Mobile App Acquirement Statistics
Mobile App Usage & Download Statistics
Nosotros kick things off with stats nearly usage trends and download habits. These numbers highlight what'due south going on in the mobile app market today and even speak to the psychology of mobile users.
1. Overall, 3.8 trillion hours were spent using mobile apps during 2021. (App Annie)
A written report by App Annie's establish that the average person spent iv.8 hours a day on their mobile phone terminal year—upwards xxx% from 2019. Social, photo and video apps like Facebook, TikTok and YouTube were by far the almost popular mobile apps.
2. Mobile internet usage is rise while desktop internet usage continues to fall. (Mary Meeker)
According to the 2019 Mary Meeker study, the number of hours spent on the internet continues to increase every yr, simply the dissever between desktop and mobile is becoming more than and more pronounced. In 2018, Americans were spending 3.6 hours per day on mobile (12 times more than than a decade prior) and just 2 hours per day on a desktop or laptop (which has stayed pretty consistent since 2008).
3. Nearly xc% of mobile internet time is spent in apps. (eMarketer)
The gap between mobile app usage and mobile browser usage is likewise widening. In 2020, eMarketer predicts that adult smartphone users volition spend about 4 hours per 24-hour interval using mobile internet, and 88% of that time will exist spent in mobile apps, rather than a browser. This speaks to the importance of companies not just optimizing their websites for mobile, simply creating custom, responsive apps besides.
4. There are currently more than 2.9 million apps bachelor in the Google Play Store. (Statista)
Every bit of Q4 2021, there were 2.89 1000000 apps published in the Google Play Store. While the Android operating system leads the pack for marketplace share globally, it's interesting to learn that competition is much lighter here than in the Apple App Store (see next statistic).
v. At that place are four.75 one thousand thousand apps available in the Apple tree App Store. (Statista)
As of Baronial 2021, there were iv.37 meg apps published in the Apple App Store. According to Statista, there is 1 gaming app available on iOS for every iii.75 non-gaming apps.
6. On average, near seventy,000 new Android apps are released in the Google Play Store every month. (42Matters)
While at that place are fewer Android apps live on the marketplace today, new Android apps are being published at a rate almost ii.5 times greater than iOS apps (see side by side stat), with more than 70,000 new apps beingness released each month.
7. On average, about 32,000 new iOS apps are released in the Apple App Store every month. (42Matters)
New iOS apps are launched at a slower charge per unit than Android apps; this may exist due to the Google Play Shop reportedly being cheaper and easier to enter—and, as mentioned above, in that location are far more Android users than iOS users in the world. Sometimes it makes more sense to cater to the numbers, just non always. We often run into businesses choosing to build for both platforms.
8. Most users accept more than eighty apps installed on their phones. (TechJury)
Of these 80 apps, nearly smart telephone users take use 9 apps per day on average and 30 apps per month. So while new apps are not downloaded as oftentimes as they once were, the average user nevertheless has a decent number of apps already vying for their attention.
9. The number 1 reason people uninstall apps is because they aren't in use. (CleverTap)
How often do you purge your telephone of previously installed mobile apps? Many users practice, primarily because those apps are not beingness used. The reason they aren't beingness used, though, is what businesses need to focus on. Among the other height reasons for uninstalling: non enough space on their telephone, excessive advertising, and excessive notifications. As CleverTap points out, all of these responses speak to i thing: a poor user feel. Functionality is everything, and poor UX can guarantee the failure of your app.
10. More 20% of all mobile apps in the Apple tree App Store are game apps—2X the number of concern apps. (Statista)
Of all the mobile apps in the Apple App Store, the most popular category for developers is gaming apps. Virtually 25% of all mobile apps fall into the games category. That'southward ii times more than than the second highest category, business concern. If you're looking to launch a new gaming app, be prepared for some tough competition—but also be prepared to ride the moving ridge of a massively booming industry!
11. Merely 52% of smartphone users have game apps on their phones. (Statista)
Although gaming apps are the most commonly created, only 52% of smartphone users have at least 1 gaming app on their device. In contrast, more than 95% of all smartphone users accept a communication or social app, spider web browser, utility or tool app, and entertainment app. Statista does not specify whether or not pre-installed apps are included in their data.
12. Smartphone users spend l% of their mobile app time in social and communications apps. (Statista)
Non only are social apps the near frequently downloaded, only they are besides where smartphone users are spending the biggest chunk of their fourth dimension (50% of total usage time, to be exact). In 2nd place are video and amusement apps, like Netflix and TikTok, coming in at 21% of total usage time. Every bit App Annie reports, the lines are beginning to blur between social apps and entertainment apps as new generations turn to them for similar purposes.
Millennials & Gen Z App Usage Statistics
Millennials and gen Z are the two virtually tech-savvy generations with rapidly growing purchasing power. If your app targets these groups, understanding what makes them tick will help you persuade them to adopt your app.
13. Nearly 70% of millennials say social networking apps are among their virtually commonly used. (MindSea)
Among millennials in detail, the number who listing social media apps as their most frequently used category is at 69%. In second place, at 55%, is messaging apps—because over again, the most pop utilize of apps is connecting and communicating with others. If y'all're targeting this generation, consider incorporating features in your app that allow users to connect with their peers and be part of a community.
14. Roughly 37% of millennials list data usage as a cardinal gene when deciding if they like a mobile app. (MindSea)
When asked about the top factors when deciding if they'll go along a mobile app, 37% of millennials said excessive data usage was a dealbreaker for them. A perfect case of this is Pokémon Go—when it get-go launched, the app apace became a viral striking, just users were constantly frustrated with how much data it ate upward, and many deleted it. Every bit yous're building your own mobile app, continue in heed that loftier information usage may result in users hitting the delete push fast.
fifteen. 21% of millennials say they open their apps more than 50 times per mean solar day. (The Manifest)
On a daily ground, millennials open up their mobile apps more than than whatever generation prior. Are you 1 of them? Younger generations today are tech savvy and always on their phones. Build a great app, build their trust and loyalty, and they volition come up back time and again.
16. 73% Of Millennials Shop On Mobile 1-4x Per Week (Tapjoy)
Information technology may seem like Millennials use their smartphones for everything, simply they mostly use them for gaming and shopping—seventy% play mobile games daily and 73% store on mobile up to four times per week.
17. Gen-Z users engage 20% more than older groups in non-gaming apps (TechCrunch)
Gen Z users spend an average of 10% longer per month in top non-gaming apps compared to older demographics. They also engage with apps more frequently, with 20% more sessions per user in non-gaming apps compared with older groups.
18. Gen Z spends 66% of their digital media time using smartphone apps. (TechJury)
As ComScore points out, smartphone users between the ages of 18 and 24 are the heaviest mobile app users. This is supported past App Annie information, which shows that Gen Z holds the crown for total number of sessionsand total time spent per month in top, non-gaming mobile apps. As App Annie also points out, Gen Z is set to presently surpass millennials as the largest generation, and so if your target audience falls in this age group, this is good news for you.
Mobile App Acquirement Statistics
Lastly, we round out this piece with some insights on mobile app revenue. If you're looking to monetize your app, hither'south what you lot demand to know…
19. According to app sales statistics, mobile apps could generate more than $935 billion in revenue by 2023. (Serpwatch)
In case you lot had whatever doubts, the mobile app market place is hot. App revenue has risen tremendously over the past decade; this growth is forecasted to continue. It's non too late to get in on the action!
20. 92% to 96% of apps are free. (Statista)
Gratis apps boss the market place. 96% of Google Play apps are free and, equally seen below, 92% of apps in the Apple tree Store are available at no cost. Among app pricing strategies, the complimentary and freemium models announced to be the ones that have consistently worked the best across app categories, given their increasing popularity. Many of these apps all the same making money thanks to ads, add together-ons and upgrades.
21. Apps in the Apple App Store bring in nearly double the revenue of those in the Google Play Store. (Sensor Belfry)
If maximizing revenue is a priority for your mobile app, you lot may want to launch in the Apple App Store. Sensor Tower reports that iOS apps consistently bring in more money than Android apps. Remember, there are well-nigh two times the number of apps in the App Stores and one fifth of those are gaming apps. These figures are likely contributing to Apple tree's leg upwardly in the acquirement department.
22. The highest earning apps in the Google Play Store are gaming apps. (Statista)
Equally of tardily 2021, Coin Principal generated approximately 108 one thousand thousand U.S. dollars in global revenues through the Google Play Shop. All of the highest-grossing apps were gaming apps. In that location are many examples of the benefits of gaming and how gamification is changing mHealth for the amend.
Leading Android apps in the Google Play Store worldwide in Oct 2021, by revenue
23. Apps with subscriptions account for the majority of consumer spend in top non-gaming apps. (App Annie)
In the U.Southward., subscriptions contribute the most to growing mobile revenue numbers. 97% of consumer spend in the elevation 250 non-gaming apps in the Apple tree App Store was driven by subscriptions. In the Google Play Store, subscription-based acquirement came in at 91%.
24. Mobile gaming is projected to surpass $116 billion in consumer spend past 2024. (NewZoo)
Mobile gaming continues its steady climb and shows no signs of slowly. NewZoo projects the current xc.seven billion consumer spend will increase to 116 billion in just ii years. While the Covid-19 pandemic certainly provided an additional boost in these numbers, IDC reports that 75% of these increases will persist indefinitely. You tin can read more virtually the early and immediate impact of COVID-19 on gaming in App Annie's 2020 gaming spotlight review.
25. Global consumer spending on wellness and fitness apps striking nearly $34 billion in 2021. (Sensor Tower)
Exercising and mental wellness are other at-home areas that more consumers started exploring when the pandemic forced the closure of gyms and sporting facilities. According to Sensor Belfry, health and fitness app downloads are up 47% year-over-year. App Annie detailed the surge of at-home fitness apps during the pandemic. Here are some of the most popular apps. The U.S. fitness app market is projected to grow over sixteen% every year. What's more than? Spending on mental health apps could reach $500 million in 2022. So, if health and wellness is the marketplace you're in, now is the fourth dimension to build your app!
Leading health and fettle apps in the Google Play Store worldwide in October 2021, by revenue (in 1,000 U.S. dollars)
Now It's Your Turn
Hopefully this mail has helped yous recall a bit more critically about the direction you're taking your own mobile app. Agreement what your audience is really doing can unlock the deviation betwixt a mobile app that completely misses the marking and i that's wildly successful. Looking for a partner to help you bulldoze business value with a strong mobile strategy? Nosotros'd love to conversation. Accept a minute to schedule a free phone call with ane of our mobile product strategists today! With over 325,000 healthcare apps in the marketplace and a more than savvy user base of operations, finding a strategic partner who understands consumer expectations, design trends, and best practices will simply add value and efficiency to your app build. Learn more near how MindSea can help elevate your digital production strategy and develop wellness and wellness solutions that optimize user outcomes.
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